July 28, 2009

Can’t Seem to Care about District 9

The viral marketing is here. The posters are up. And it’s all set to go. And yet somehow I don’t give a damn. Maybe it’s because Neil Blomkamp has been endlessly hyped as the next big thing, since Peter Jackson adopted him and along with Microsoft tried to find a studio willing to blow 150 million on a first time director. There’s no doubt he’s a decent set person and animator, but District 9’s trailers have done nothing to convince me that he can do a movie. And they’ve done nothing to convince me that I should care about the movie itself. From the shaky cam uber-reality to the rejiggered Alien Nation premise that doesn’t seem to go anywhere interesting, District 9 seems like an obsessive exercise in South Africa trying to deal with its social problems through a trite alien metaphor, rather than an interesting story. I’m sure plenty of Europeans have said the same thing about American movies, and they’re probably right. But District 9 still has no appeal for me. And I suspect it won’t do well in American markets either.

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