Star Trek’s Big Success
In two weeks JJ Abrams’ Star Trek prequel has pulled in close to a 150 million dollars domestic. Of course before you get too excited, that’s pretty much the movie’s budget. And that’s not counting the costs of the publicity machine that helped move into nearly 4000 theaters and on the top of a lot of people’s to do lists.
So is it just a matter of the money? Paramount had taken Star Trek movies for granted. JJ Abrams showed what could happen if you put some real money and publicity muscle behind one, but of course that’s not just it. The money did help buy special effects that actually made you want to go see the movies, as opposed to the slightly goosed TV effects the TNG movies had boasted for some time now. But that’s not all of it. No one invested 150 million+ to get a two week 150 million dollar run. That’s profitable but not nearly profitable enough. 150 million dollars was the money spent to reboot the image of an entire franchise. And from here on in, is where it gets interesting.
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